[SCA-AE] Ice Dragon Tavern question

[Taranach McLeod]

I think this may be a judgment call.

One could get "generic" store brand root beers for $4.00 a case (at
least around here) which comes to about $0.16 per can and can be sold
at $0.50.
One can get a name brand (such as Barq's) for about $6.00 per case
which is $0.25 per can which can go for $0.50, $0.75, even up to
$1.00.
One can get something like IBC root beer (my fav) for about $4.50 a
six pack or $0.75 per bottle which can be sold at $1.00 to $1.50.

The name brands don't have as much of a 'profit margin' but will sell
better. Generics generally taste bland or worse so there is not much
of a bargain. Especially considering that Pepsi and Coke machines
generally sell cans and bottles for $1.00 to $1.50 max. (at least
around here)

Since sodas are generally not labor intensive, other than transport
and means of distribution, reaping large profits from them is
generally unwise. As an example, we saw a guy selling 16.9oz bottled
water at a concert this past weekend for $2 a bottle, he didn't appear
to be selling many despite the huge crowd.

When it comes to retail one can only get a 25 - 50% markup unless your
target customer is not allowed to leave the site or has no other
options, not to mention the retailer will be seen as 'price gouging'
(remember gas prices right after 9/11?)

Just a few thoughts that might be of use for anyone considering sales
as a fund raiser at an event.

Taranach


On Feb 17, 2008 11:04 AM, Clare Jackson <thecoribird at yahoo.com> wrote:
> In response to the survery, we've had a number of folks request that we have "good" rootbeer and birch beer.
>
>   If we were to bring in a good bottled root beer, we would have to sell it for $2.00/bottle.
>   Are people willing to pay $2.00/bottle for a better root beer or birch beer?
>
>   Please answer off-line directly to me at:
>   the cori bird AT yahoo dot com
>
>   Thanks for your help and input,
>   cori
>
>
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